Cleaning up the internet’s reckless storage of private data, one account at a time with EasyOptOuts

Somewhere on the internet right now, there are websites you’ve never heard of selling your home address, your phone number, your age, your relatives’ names, and your estimated income to anyone willing to pay for it. You didn’t sign up for these sites. You didn’t agree to be listed. They just scraped your information from public records, social media, and other data brokers, packaged it up, and put it on the market.

This is the data broker industry — one of the most reckless and least regulated corners of the internet — and cleaning it up manually would take you dozens of hours and hundreds of individual opt-out requests. That’s where Easy Opt Outs comes in.

What Easy Opt Outs does

Easy Opt Outs is a fully automated data removal service that submits opt-out requests on your behalf to 200+ people-search sites and data brokers. You give them your basic information — name, address history, phone numbers, email — and their bots go to work, finding your records and pulling them down. No humans ever see your file. No employees browse your data. It’s a bot doing the work, which is the right way to handle this.¹

Every four months, Easy Opt Outs runs the whole scan again, because brokers will re-list your information after the first removal. Privacy isn’t a one-time task — it’s an ongoing process, and their re-scan cycle reflects that reality.

Why I recommend it

At $19.99 per year — that’s less than $2 a month — Easy Opt Outs is the most affordable recurring data removal service on the market, and one of the most effective. A 2024 Consumer Reports investigation found that Easy Opt Outs achieved approximately 65% removal of found profiles, the best single-service result in that study.²

Most competitors charge $10 or more per month for a similar result. Easy Opt Outs keeps things lean and affordable on purpose.

What to know before you sign up

Easy Opt Outs is straightforward, but there are a few things worth knowing. There’s no live dashboard showing you which brokers have been cleared — you’ll receive email summaries rather than a detailed portal. Billing is annual only; there’s no monthly option. If you want to cover family members, each person needs their own separate account.³

The 65% removal rate also means roughly 1 in 3 broker records survives the scan cycle. No service removes everything — the data broker industry is too large and too fast-moving for a perfect score. But getting two-thirds of your records removed, three times a year, for under $20, is a genuinely good deal.

A note on the $19.99 annual plan

This is the only plan Easy Opt Outs offers, and it’s the one I recommend. There’s no premium tier with extra features, no upsell — just straightforward annual coverage at a price that makes it impossible to justify not doing it. Think of it as a utility bill for your privacy.

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